Category: Business

At 19, an Estonian borrowed €5,000 from his family and recruited Tallinn taxi drivers face-to-face for an app he had built because the city’s taxis were unreliable; twelve years later the company took €2.27 billion in revenue in more than 50 countries and posted its first annual profit — €920,000, a margin of four hundredths of one percent

Markus Villig was 19 in 2013, fresh out of high school in Tallinn, and frustrated with how hard it was to get a reliable taxi in his own city. He borrowed €5,000 from

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A country of fewer than 1.4 million people has produced ten billion-dollar startups — about 7 for every million residents, more than three times the US rate — and the first of them was a voice-call app a handful of engineers built in Tallinn in 2003.

Correction, 1 October 2026: The original excerpt called Estonia the world leader, although the cited per-capita tally places it second behind Liechtenstein. The article also misstated the Tiger Leap school-internet rollout; first-party history

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In 2008 a woman in Vilnius was moving flat with more clothes than would fit, so a friend built her a website to swap them with people she knew. In 2025 that website moved €10.8 billion of second-hand goods, took €1.1 billion in revenue and runs more than 500,000 parcel points across Europe

Milda Mitkutė was changing apartments in Vilnius in 2008 and had more clothes than the new place could hold. Rather than throw them out, she wanted a way to pass them on to

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Research suggests the brain doesn’t process scrolling through a feed like settling into a book — the constant change repeatedly asks attention to reset and decide what matters, which helps explain why an hour online can leave you feeling more mentally exhausted than informed

An hour disappears into the phone and the honest inventory afterwards runs to three items: a man cutting marble, somebody’s strong opinion about interest rates, a dog on a skateboard. None of it

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